| 期數 |
第5期 |
| 篇名 |
Code-switching and Identity Constructions in Taiwan TV Commercials |
| 作者姓名 |
Chiu, Miao-chin |
| 頁碼 |
27-49 |
| 摘要 |
The current study investigated code-switching phenomenon in Taiwan TV commercials advocated by two females from distinct classes, i.e. Elite vs. Non-Elite. Ten commercials released during 2005-2011 with code-switching features were chosen as the samples of this study. Our analysis found a polyglossic continuum of different codes in contemporary Taiwan commercial domain: Taiwan Southern Min (Taiwanese) is ranked the lowest variety, followed by the intermediate Mandarin, and dominant foreign languages as the highest. The result confirms that codes used by distinctive class members reveal their basic identity constructions. Furthermore, code-switching strategies adopted by them further reinforce the stereotyping of the classes they belong to. |
| 關鍵字 |
code-switching, TV commercials, social stratification, stereotype, identity construction |
| 附加檔案 |
檔案下載 |
